Description

Design with purpose by understanding the people you’re designing for.
In this 4-week foundational course, you’ll explore how to conduct user research that drives product decisions. Perfect for aspiring UX designers, product thinkers, and developers looking to build more intuitive digital experiences.

Course Duration: 4 Weeks
Skill Level: Beginner
Prerequisites: None

Syllabus Overview

Week 1: Introduction to UX & Research Fundamentals

• What is UX? Difference between UX and UI

• Importance of user research in the design process

• Overview of UX research methods

• Understanding user needs and goals

Week 2: Qualitative & Quantitative Research Methods

• User interviews and contextual inquiry

• Surveys and questionnaires

• Analyzing existing data (analytics, heatmaps, etc.)

• Choosing the right research method for your project

Week 3: Planning & Conducting Research

• Defining research goals and questions

• Creating user personas

• Conducting effective interviews and usability tests

• Ethics in user research

Week 4: Synthesizing Data & Presenting Insights

• Affinity mapping and data clustering

• Turning findings into actionable insights

• Creating journey maps and empathy maps

• Presenting research to stakeholders

Assessment & Certification

• Weekly assignments

• Final UX case study

• Certificate of Completion upon course completion